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| The LG Brand |
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| Positioning Statement |
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LG strives to enhance the customer's life (and lifestyle) with our intelligent features, intuitive functionality, and exceptional performance. Choosing LG is a form of self-expression and self-satisfaction.
Our customer will take pride in owning the amazing and take comfort in knowing he/she made a smart, more informed decision.
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| Brand Platform |
| The LG brand is composed of four basic elements: The Values, The Promise, The Benefits, and The Personality. |
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| The Values |
" The Values are derived from the heart of LG Corporate founding principles."
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| The Promise |
| "LG provides tangible innovations that enrich the lives of customers." |
| With our expertise in all areas of electronics, LG promises to deliver tangible benefits to our customers. Tangible benefits include our relentless attention to all aspects of our products, from the most basic features to the most sophisticated technology implemented to improve people's lives.?We passionately dedicate all our resources in providing timely and consistent innovations to keep the trust we have earned from our customers and to continue giving them full satisfaction. |
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| The Benefits |
| "LG delivers a different experience." |
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| The Personality |
| "LG is delightful" |
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