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| Sao
Paulo Football Club for Brazil |
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As a way
to give an added boost to the recent strong sales
growth in the region and as a part of its sports marketing campaign to enhance LG’s brand image
while establishing it as a premium brand in Brazil,
LG Electronics is sponsoring the Sao Paulo Football
Club, a leading football team of Brazil. |
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Along with putting the LG logo on their uniforms, LG Electronics also plans to utilize the team’s star players in its various PR campaigns to enhance LG’s brand image.
LG Electronics also has the rights to overseas events involving the team including friendly games with the LG Cheetahs based in Korea.
(Period of sponsor: 2001~2003) |
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