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Home > Experience LG > Sports Marketing > Latin America
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COPA LG (Football Tournament) for the Central and South America
 
COPA LG has been organized since 1998 and is participated by 4 teams from football leaders of Central and South American countries. Its rising popularity is even leading to participation of North American teams. COPA LG has proved to be a very effective marketing tool. After hosting the tournament, LG’s sales jumped up by more than 100%.


(Period of sponsor: 1998~2001)