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LG VIVO PGA Championship 2003
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LG Electronics sponsored "LG Vivo PGA Championship 2003" at Guarapiranga Golf Club in Sao Paulo on November 5-9, 2003 in cooperation with VIVO, Brazil's largest mobile carrier. During the event, LG Electronics also promoted its premium products in its showroom. |
The event had around 20 Brazilian and other South American PGA players, with Mr. Raun Franco from Paraguay winning the coveted trophy. The championship was touted as Brazil's most successful golf event.
LG Electronics expects the championship to revive Brazil's golfing interest, improve LG Electronics' sports marketing and boost LG Electronics's brand recognition.
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